Filed under: Motorsports, Euro, Marketing/Advertising, Videos, Hatchbacks, FIAT
click above image to view video
Fiat is banking heavy on the re-launch of its historic Abarth tuning brand. It’s got several models coming up, including hot versions of the Grande Punto and 500. It’s rebranded its S2000 rally racing team under the Abarth name, and has done the same with its sponsorship of Valetino Rossi’s championship-winning Yamaha MotoGP bike. There’s even talk about a dedicated sports car.
To tie together what is targeted as a blend between its racing prowess and road manners, the Fiat subsidiary has put together this creative little video that reminds us of that golden oldie, “The Little Old Lady from Pasadena”. Thankfully they didn’t put that into the soundtrack, letting us enjoy the uninhibited roar of the racing engine. Check it out after the jump and remember, “IN RACING WE TRUST!”
[Source: Italiaspeed]
Continue reading VIDEO: Rally-racing is easier than it looks…
Read | Permalink | Email this | Comments
If you enjoyed this post, make sure you subscribe to my RSS feed! 
Loading ...
Sorry, comments for this entry are closed at this time.