Sep
28th

Mercedes-Benz And ATP To Conclude Partnership In December 2008

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Mercedes-Benz and the Association of Tennis Professionals (ATP) have announced today that in December 2008 - the expiration date of the pair’s current three-year sponsorship contract - each will be going their separate ways. Reasons cited for the decision not to renew sponsorship included ‘a revised brand positioning concept and changes in communication structures,’ with Mercedes planning to shift sponsoring activities to the fields of golf, equestrianism, soccer, fashion and lifestyle.

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