Oct
25th

Mercedes Introduces New Sound Logo To Compliment Updated Brand Design

Files under Corporation Business | Posted by

As you may remember, last week Mercedes announced plans to slightly revise their brand design, separating the universally-recognizable Mercedes-Benz Star from the trademark printed ‘Mercedes-Benz’ lettering. Further expanding upon this new brand image, Mercedes has announced today they’ll also be implementing a new ‘acoustic trademark’ for use in all ad broadcasts as well - a ’sound logo’ which serves to focus attention more sharply on the star as the Mercedes-Benz trademark.

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