Filed under: Economy, Hybrids/Alternative, SUVs, Etc., Marketing/Advertising, Ford
Ford has figured out a way to take advantage of the current crop of presidential candidates’ green-pandering. As has been covered here at Autoblog, one of the measures some candidates take to burnish their eco-cred is swapping out their current daily drivers for more economical fare, and since no American Presidential candidate would be caught dead in anything other than an American car, Ford’s Escape Hybrid is an obvious choice. The Ford advertisement shown at right (click for the full ad) takes advantage of this lucky fact for Ford. Not only is the SUV American-made, it’s also a genuine hybrid vehicle, and as a bonus, it’s got “green” seat fabric. You can almost taste the bipartisan tree-huggery. Of course, we all know that the vehicle-switching by candidates is essentially political theater, but in a Presidential campaign, what isn’t? If you’re in the market for one, look for a few lightly-used Escape Hybrids in the Beltway area after the primary season’s over.
You can read Ford’s PR after the jump.
[Source: Ford]
Continue reading Ford straddles party lines, declares Escape Hybrid “The Candidate’s Choice”
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