Gearing up for its August retail launch, Mercedes-Benz USA (MBUSA) is taking its long-awaited, new-generation C-Class sedan on the road to allow some 30,000 potential buyers to get an advance preview of the new vehicle and put it through its paces. The ride-and-drive event, called The C Drive, goes well beyond the traditional driving event by literally bringing the vehicle to the streets where buyers live. The C Drive is the hands-on element of a multi-faceted integrated marketing initiative the largest in the companys history which has been underway for several months now in anticipation of the debut of the newest generation of its best-selling model line, the C-Class.
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